In 90s America a mini stuffed toy craze was taking over the nation. Those toys were Beanie Babies and at its peak, half of America owned one. People were trading them, selling them for a sweet fortune and there was even a famous divorce case where a judge had to step in and legally split the collection between the former partners. Now Apple TV Plus has gone and made a movie about this obsession. More specifically the man behind it, Ty Warner and the 3 women, Robbie, Maya and Sheila, who grew his idea into the biggest toy craze in history.
Before the movie even starts there is a disclaimer, “There are parts of the truth you just can’t make up. The other bits we did.” I’d say this is more for the actual people involved in this story, rather than us the viewer, as the whole thing seems so mad that I couldn’t split the truth from the made up.
This is a story about a downfall of a vain man-child who couldn’t grow up and also the women who made his dreams possible. It’s also a story about investing in the dumbest of things and it paying off.
The cast bringing this story to life is outstanding and because of them, when the film does slip a little, like when it spans over 10 years but no-one ages, not even the little kids, you stay with it. There’s Zach Galifianakis as the narcist that is Ty; Elizabeth Banks is the brains of the business, Robbie; Succession’s Sarah Snooks plays Ty’s partner Sheila; and Geraldine Viswanathan is the marketing genius, Maya.
There is so much going on in this film, and as a result, sometimes, it feels a little superficial and frustrating but it is interesting, fun, mad and doesn’t overstay it’s welcome by wrapping everything up in just under 2 hours.
The Beanie Bubble is playing at selected cinemas and also streaming now on Apple TV plus.